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Gene Simmons, KISS front-man, multi-hyphenate entrepreneur, and master of self-invention, shares his philosophy on power - how to attain it, how to keep it, and how to harness it as a driving force in business and in life.




As co-founder of KISS, America's #1 gold record-award-winning group of all time, Gene Simmons knows the thrill and seduction of power firsthand. But gold records alone don't equal power, he advises. The decisions you make once you attain a certain level of success are what separate the pretenders from the pantheon of the truly strong.

Inspired by Niccolo Machiavelli's The Prince, Simmons offers his unique take on the dynamics of power, in every realm of life, from the bedroom to the boardroom, to the world of rock, celebrity, and social media, to politics. With one-of-a-kind stories from his life and career, as well as stories from historical and contemporary masters of power, including Cleopatra, Napoleon Bonaparte, Warren Buffett, and Elon Musk, Simmons crafts a persuasive and provocative theory of power and how it is used to drive civilization.

According to Simmons, power is a living, breathing thing, and he explains how it can be attained, used, abused, and lost. He also discusses how the rules of power are changing in today's fast-paced, hyper-connected world in a way that Machiavelli never could have imagined - and how we all need to learn to adapt to achieve success.

About the Author

Gene Simmons

From genesimmons. comGene Simmons was born in Haifa, Israel in 1949, and is the only child of his mother, a German Nazi Concentration Camp survivor. He has always attributed his ethics, morals and drive to his mother's notion's about life. "Every day above ground, is a good day," his mother is apt to say. He came to America at eight and a half years of age. He graduated State University (NYSU) and City University (CUNY) and got a Bachelor of Education degree. He taught sixth grade in Spanish Harlem in New York City. He then became the Assistant to the Director of the Puerto Rican InterAgency Council, a government funded research and demonstration project. He worked at Glamour and then at Vogue, as the assistant to the editor, Kate Lloyd. Gene speaks a few languages: English, Hungarian, Hebrew, German and is getting better at Japanese every day. Gene Simmons has never been married. He has had live in relationships with Cher and Diana Ross. He has been happily unmarried for 25 years to Shannon Tweed, the mother of his two beautiful children. *

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