About this item
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - d
About the Author
Al Ramadan is a co-founding partner at Play Bigger Advisors. He has been a CEO, entrepreneur, operating executive and sailing technologist.
Al co-founded Quokka Sports, which pioneered data-intensive sports immersion on the Internet and revolutionized the way people experienced sport. He then joined Macromedia -- and Adobe, after Adobe acquired Macromedia -- where he spent almost ten years changing the way people think about great digital experiences on the Web and on then-new mobile devices. At Adobe, Al led teams that created the Rich Internet Applications category and helped develop the discipline of experience design.
Al started his career as a mathematician and software engineer -- an old-school data scientist. He cut his teeth writing Fortran 77 on a VAX 11/780 and still writes the odd piece of Python code. In the '80s he built real time analytics engines for big steel manufacturers and brewing companies. In the early '90s he applied data science to Australia's Americas Cup -- an innovation in sports performance analytics. His work in sailing led directly to the idea for Quokka.
Al loves the outdoors and remote expeditions. He has hiked the John Muir Trail, sailed in the Sydney / Hobart yacht race, surfed Mavericks, lived on remote atolls in the Pacific and Indian oceans and can often be found bombing back country lines around Tahoe on a split board. He is also a mentor, father and favorite uncle to an ever-growing circle of next-generation superstars.
