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A NEW YORK TIMES, WASHINGTON POST, and LOS ANGELES TIMES BESTSELLER"ESSENTIAL READING." - JANE GOODALL"A CRITICALLY IMPORTANT BOOK." - JACK WELCHFrom the leader of the nation's most powerful animal-protection organization comes a frontline account of how conscience and creativity are driving a revolution in American business that is changing forever how we treat animals and create wealth. Wayne Pacelle of the Humane Society of the United States reveals how entrepreneurs, Fortune 500 CEOs, world-class scientists, philanthropists, and a new class of political leaders are driving the burgeoning, unstoppable growth of the "humane economy."Every business grounded on animal exploitation, Pacelle argues, is ripe for disruption.



About the Author

Wayne Pacelle

Wayne Pacelle is President and CEO of The Humane Society of the United States, which is one of the nation's top charities. Pacelle is a passionate defender of animals and an inspiration to millions of supporters and advocates. He's seen cruelty and compassion up close in his work, and he writes about the timeless but still ever-changing bond between humans and animals. He explores how that bond has been broken in so many ways in the industrial era.

Pacelle, who has led the humane movement from the margins to the mainstream, takes readers to ice floes of Atlantic Canada and the sealers' assault on the greatest wildlife nursery in the world, gives them a glimpse of a freshly shuttered slaughter plant in California, plunges them into the chaos of animal rescue in the aftermath of Katrina, and provides them with a front-row seat as he and Michael Vick talk in a prison courtyard about dogfighting and the human-animal bond.

In the end, Pacelle tells us about the new, humane economy and a way forward that is good for us and good for animals.

To receive Pacelle's daily updates on our relationship with animals and efforts to protect them, sign up to subscribe to Wayne's blog at hsus.typepad.com.



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