About this item
Three-time New York Timesbestselling author Dan Ariely teams up with legendaryThe New Yorkercartoonist William Haefeli to present an expanded, illustrated collection of his immensely popularWall Street Journaladvice column, Ask Ariely.Behavioral economist Dan Ariely revolutionized the way we think about ourselves, our minds, and our actions in his booksPredictably Irrational, The Upside of Irrationality, andThe Honest Truth about Dishonesty. Ariely applies this scientific analysis of the human condition in his Ask Ariely Q A column in theWall Street Journal, in which he responds to readers who write in with personal conundrums ranging from the serious to the curious What can you do to stay calm when youre playing the volatile stock market Whats the best way to get someone to stop smoking How can you maximize the return on your investment at an all-you-can-eat buffet Is it possible to put a price on the human soul Can you ever rationally justify spending thousands of dollars on a RolexInAsk Ariely, a broad variety of economic, ethical, and emotional dilemmas are explored and addressed through text and images.
About the Author
Dan Ariely is the James B. Duke Professor of Behavioral Economics at Duke University. He also holds an appointment at the MIT Media Lab where he is the head of the eRationality research group. He was formerly the Alfred P. Sloan Professor of Behavioral Economics at MIT Sloan School of Management. Dan Ariely grew up in Israel after birth in New York. He served in the Israeli army and when 18 suffered third-degree burns over 70 percent of his body from an accidental magnesium flare explosion during training. Ariely recovered and went on to graduate from Tel Aviv University and received a Ph. D. and M.A. in cognitive psychology from the University of North Carolina at Chapel Hill, and a Ph. D. in business from Duke University. His research focuses on discovering and measuring how people make decisions. He models the human decision making process and in particular the irrational decisions that we all make every day. Ariely is the author of the book, Predictably Irrational: The Hidden Forces That Shape Our Decisions, which was published on February 19, 2008 by HarperCollins. When asked whether reading Predictably Irrational and understanding one's irrational behaviors could make a person's life worse (such as by defeating the benefits of a placebo) , Ariely responded that there could be a short term cost, but that there would also likely be longterm benefits, and that reading his book would not make a person worse off.
