About this item
The New York Times bestselling author of Bitter Brew chronicles the birth and rise to greatness of the American auto industry through the remarkable life of Harley Earl, an eccentric six-foot-five, stuttering visionary who dropped out of college and went on to invent the profession of automobile styling, thereby revolutionized the way cars were made, marketed, and even imagined.Harleys Earl's story qualifies as a bona fide American family saga. It began in the Michigan pine forest in the years after the Civil War, traveled across the Great Plains on the wooden wheels of a covered wagon, and eventually settled in a dirt road village named Hollywood, California, where young Harley took the skills he learned working in his father's carriage shop and applied them to designing sleek, racy-looking automobile bodies for the fast crowd in the burgeoning silent movie business.As the 1920s roared with the sound of mass manufacturing, Harley returned to Michigan, where, at GM's invitation, he introduced art into the rigid mechanics of auto-making. Over the next thirty years, he functioned as a kind of combination Steve Jobs and Tom Ford of his time, redefining the form and function of the country's premier product. His impact was profound. When he retired as GM's VP of Styling in 1958, Detroit reigned as the manufacturing capitol of the world and General Motors ranked as the most successful company in the history of business.Knoedelseder tells the story in ways both large and small, weaving the history of the company with the history of Detroit and the Earl family as Fins examines the effect of the automobile on America's economy, culture, and national psyche.
About the Author
William Knoedelseder is a veteran journalist and best-selling author who honed his investigative and narrative skills during 12 years as a staff writer at The Los Angeles Times, where his ground breaking coverage of the entertainment industry produced a long string of exposes. His two-year investigation of payola and other corrupt practices in the record business sparked five federal grand jury investigations across the country, led to the arrest and conviction of a score of organized figures and formed the basis of his first best-selling book, Stiffed: A True Story of MCA, the Music Business and the Mafia (Harper Collins 1993) . Stiffed was named Best Non-Fiction work of 1993 by Entertainment Weekly, which called it "the scariest book of the year...and the funniest." The two of the principal mob figures depicted in Stiffed--New Jersey crime boss Gaetano "Corky" Vastola and Roulette Records founder Morris Levy--subsequently served as the models for HBO's Tony Soprano and his music business mentor Herman "Hesh" Rabkin.
Since 2000, Knoedelseder has written three other books.
In Eddie's Name (Farrar, Straus & Giroux) chronicles the brutal murder of a Philadelphia teenager that made national headlines when Knoedelseder, as executive producer of the Knight Ridder news program Inquirer News Tonight, pressed the city to make public the content of 911 tapes recorded the night of the killing, which ultimately revealed a complete breakdown of Philadelphia's emergency response system;
I'm Dying Up Here: Heartbreak and High Times in Standup Comedy's Golden Era (Public Affairs/Perseus) recounts Knoedelseder's time as cub reporter covering the L.A. comedy club scene when David Letterman, Jay Leno, Robin Williams and Andy Kaufman were young and undiscovered. It has been optioned for film by actor Jim Carrey.
Knoedelseder's latest, Bitter Brew: the Rise and Fall of Anheuser-Busch and America's Kings of Beer, tells the riveting story of one of our nation's most colorful and longest lasting business dynasties. Called "intoxicating reading," by The Wall Street Journal, the book became a New York Times best seller and has been optioned by Lionsgate Television in association with Michael London, the Oscar-nominated producer of Sideways.
Knoedelseder is currently at work on his third book for Harper Collins, Fins, about the life and times of Harley Earl, the visionary car designer who helped engineer the phenomenal rise of General Motors.
