About this item
Following the success of The Accidental Billionaires and Moneyball comes Console Warsa mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video game industry.In 1990, Nintendo had a virtual monopoly on the video game industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But that would all change with the arrival of Tom Kalinske, a man who knew nothing about videogames and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat and bold ideas of his renegade employees, transformed Sega and eventually led to a ruthless David-and-Goliath showdown with rival Nintendo.
About the Author
Blake J. Harris is the bestselling author of Console Wars: Sega, Nintendo and the Battle that Defined a Generation, which is currently being adapted into a feature film by Seth Rogen, Evan Goldberg and Scott Rudin. He has written for ESPN, IGN, Fast Company, The Huffington Post, /Film and The AV Club. Harris lives in New York with his wife and their stinky cat, Itchy. To learn more about CONSOLE WARS, or read additional work by Harris, visit his website: www.blakejharris.com
