About this item
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.When managers and marketers outline their social media strategies, they plan for the right hooktheir next sale or campaign thats going to knock out the competition. Even companies committed to jabbingpatiently engaging with customers to build the relationships crucial to successful social media campaignswant to land the punch that will take down their opponent or their customers resistance in one blow. Right hooks convert traffic to sales and easily show results.
About the Author
Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M investment fund.Gary also currently hosts The #AskGaryVee Show, a way of providing as much value as possible by taking questions about social media, entrepreneurship, startups, and family businesses and giving his answers based on a lifetime of building successful, multi-million dollar companies. The show is also available as a podcast on iTunes, Stitcher, and SoundCloud.Gary is also a prolific public speaker, delivering keynotes at events like Le Web, and SXSW, which you can watch on his YouTube channel.He was named to both Fortune and Crain's 40 under 40 lists in consecutive years, and has been profiled in the New York Times, Fortune, and Inc.
