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Hard is good, harder is better -- for your health, your libido, your life. Such is the provocative premise behind Dr. Steven Lamms The Hardness Factor, a groundbreaking book that will change the way men live and love. The Hardness Factor measures male health through the quality of an erection -- perhaps the greatest male motivator for better living more so than fear of cancer, heart attack, or stroke. The Hardness Factor asks, Can men be hard and in shape for sex their entire lives? The answer is, absolutely. Here for the first time are scientific, evidence-based regimens -- emphasizing nutrition, supplements, and exercise -- to increase erectile quality. By following the programs in The Hardness Factor, you willimprove overall healthproduce stronger, harder, and longer-lasting erectionsincrease strength, fitness, flexibility, and vitalityrestore self-confidence andachieve maximum sexual gratification with your partner.