About the Author

Professor Phil Harris, PhDIs Executive Director of the Business Research Institute and was previously Dean of UCBS from 2009 to 2014 and holds the Westminster Chair of Marketing and Public Affairs at Chester. He is a past Chairman of the Marketing Council PLC, Board member of the Chartered Institute of Marketing, Professor of Marketing at the University of Otago, New Zealand and Director of the Centre for Corporate and Public Affairs at Manchester Metropolitan University. He has published 15 books, authored the Penguin Dictionary of Marketing and the Handbook of Public Affairs with Sage and has published over 150 articles and advised a number of businesses and governments on Business and Public Affairs globally.Prior to becoming an academic he worked in the international chemical and foods industries with ICI and RHM and is a board member of Chester Growth Partnership, Harris Magee PLC and West Cheshire & North Wales Chamber of Commerce. He is a Global Scholar at Beijing Foreign Foreign Studies University and Visiting Professor at , Jiangsu University, Wuhan University of Technology and Xiamen University of Technology in China. His key areas of research are on China, Business Development and Entrepreneuralism, Family Business, Lobbying, Public Affairs and Advanced Doctoral Management Education.

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