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Via Ghostramp, Williams isn't just putting out Wavves' new record, he's signing other local garage bands, funding his tours, schooling DIY artists in how to create and distribute merchandise in a way that supports your career and provides future security where nobody else can. As for Warners, that cash advance helped pay for this store. The rest came from the money Wavves made off merch during 2016's Summer Is Forever II Tour with Best Coast and Cherry Glazerr. "I thought Ghostramp would be a hobby, doing 7-inches here and there. But now it's a legitimate business," says Williams. "The thing is I'm not just interested in making music for Wavves. I'm too ADD. Being an entrepreneur, being hands-on isn't just smart, it's necessary. Your art is everything you do, every choice you make.