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Between smashing it on guest vocal performances, Sam was crafting his own unique songs.'I said to myself, I don't want to have a genre. I wanted to take a risk.' In the course of putting it together, Sam has worked with so many blue chip collaborative names: Fraser T Smith, Two Inch Punch, Eg White. But he has retained his sense of self. After his sublime debut EP entitled Nirvana , his first full release will be the albums big pop moment, 'Do It For The Love', a song that sounds like an instant, out of the box smash. But there is melancholiawithin. Centering on the subject on an unrequited love, it is duty bound to make the listener a little teary as it uplifts. I think so. I've been talking about album titles and people are saying oh but it s too sad but that s what it s about.