About this item

A concise, practical guide to entrepreneurship written by a business expert with several decades of success to share including real-life examples, case studies, tips from small business owners, and detailed advice from experts, this step-by-step, interactive guide gives entrepreneurs the tools to start and manage a small business. Provocative questions and exercises provide aspiring business owners with a better understanding of their personal strengths and weaknesses, helping them avoid the most common mistakes and get a leg up on the competition. The book analyzes whether entrepreneurial initiative is appropriate for a given person’s circumstances, talents, and resources and explores how to build a personal entrepreneur profile, develop career objectives, and make sound business decisions, informed by the real-life experiences of other entrepreneurs.