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Food addiction is real. Our bodys built-in reward system, driven by the chemical dopamine, tells us to do things that give us pleasure Creative energy, falling in love, entrepreneurship--even the continued procreation of the human race--are driven by this system. Unfortunately, so is the urge to overeat.In The Hunger Fix, Dr. Pam Peeke uses the latest neuroscience to explain how, with repeated exposure coupled with life stresses, any food can become a False Fix and ensnare you in a vicious cycle of food obsession, overeating, and addiction. Indeed, she shows that dopamine rushes in the body can work exactly the same way with food as with drugs like cocaine.Luckily, this very same system can be easily rewired to reward us with a healthy, happy, and fulfilling life.