About this item
What Does it Take to Get Ahead Now And Stay There? High performance has always required shrewd strategy and superb execution. These factors remain critical, especially given today s unprecedented business climate. But Rich Karlgaard Forbes publisher, entrepreneur, investor, and board director takes a surprising turn and argues that there is now a third element that s required for competitive advantage. It fosters innovation, it accelerates strategy and execution, and it cannot be copied or bought. It is found in a perhaps surprising place your company s values. Karlgaard examined a variety of enduring companies and found that they have one thing in common; all have leveraged their deepest values alongside strategy and execution, allowing them to fuel growth as well as weather hard times.
About the Author
Rich Karlgaard--entrepreneur-turned-publisher, columnist, angel investor, board director & speaker--contends that the fundamentals of competitive advantage are changing fast. For high performance and endurance, you now need strategy & execution...and the under-recognized but increasingly vital "soft edge." Learn more in Rich's latest book, The Soft Edge: Where Great Companies Find Lasting Success. Join the conversation @RichKarlgaard, and take advantage of new tools and assessments to start taking full advantage of your organization's soft edge at www.RichKarlgaard.com.
